Amplify 2022
After hosting the world's biggest gathering of product professionals online for two years, it was time to bring the community together in Las Vegas for two days.
After hosting the world's biggest gathering of product professionals online for two years, it was time to bring the community together in Las Vegas for two days.
Visual identity
Illustration
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Presentation creative
Environmental design
Motion/Animation direction
Amplify was the perfect moment to launch the new product features built specifically for marketers.
Making 2022 the biggest Amplify yet meant shattering previous years' attendee numbers.
While Amplify represented the largest annual marketing line item, we still needed to prove a return on investment.
As we returned to in-person events, our ability to attract our community was untested.
Our brand and attendee experience needed to span both in-person and online.
Making Amplify an extension of the corporate brand helped it become a household name within the community.
Simplified our product visuals and invested in creative brand expressions rooted in data abstractions.
Whether it was a splash page for launch or a CMS-powered registration site, being a proactive partner ensured success.
Amplitude's events, content, product marketing, and brand teams helped me build a attendee experience packed with product education, community, and of course, launches.
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Art Direction
I owned the art direction for our interstitial animations executed by Amplitude's favorite agency, One Hundred. We created a series of animations built in a 3D rendering of our data shapes growing and shrinking to give the audience a feeling of being immersed in data at a tectonic scale.
