Amplitude's corporate site suffered from both technical and design debt. I capitalized on a CMS migration to improve the brand application and design system while our engineers worked to make it a self-serve experience for our colleagues.
Illustration
Web design
Visual identity
Time to optimize Amplitude's most critical touchpoint.
New messaging and a new identity were ready to be deployed.
Changing buyer behavior made it critical to iterate faster.
Amplitude's primary touchpoint no longer projected the brand identity it had built.
The former WordPress site was slow and error-prone, impacting prospect experience and engagement.
The old design made it difficult for users to find what they needed and grasp our product offering.
Optimizing for quality helped us scale the brand's presence on the website.
Focusing on flexible modules enabled more variety with less engineering resources.
Prioritizing creative sprints on high-value surfaces of the site maximized impact.
Working with members of growth, product marketing, and the content teams, I set a roadmap to refresh the brand application as growth migrated the corporate site, blog, and landing pages.
Creative Sprint
Amplitude wanted to align the go-to-market teams in 2023 with a new messaging framework. I led a two week sprint with the brand team supporting the framework with a new home page.
New Navigation
I improved the brand application and interactions while helping growth test the information architecture globally.
Blog
Working with Bukwild and Amplitude's content team, I redesigned the blog, focusing on an editorial experience and a clean brand application.